May 1, 2013

Malta – OMEGA Gaming Ltd. and Optimove have initiated collaboration with the goal of providing online gaming operators with ultimate combination of online gaming platform and marketing campaign optimization. The two companies are now offering their systems in an integrated fashion for fast and easy deployment by their customers.

The OMEGA Gaming CORE Management System provides platform fusion, player life-cycle management, multi-vendor integration, and unified bonus management; streamlining operational efficiencies. OMEGA CORE allows an operator to choose the best of breed in online gaming products and have a single point of player management, multi-channel bonus and promotional management, regulatory compliance, financial processing and cross platform reporting capabilities.

The Web-based Optimove software is powered by unique customer modeling technology, developed by the company over the past three years. The system allows marketers and retention experts to drive one-to-one marketing campaigns which maximize the impact of every marketing action and offer. This is accomplished by systematically achieving the best match between each campaign and every customer. By accurately predicting what each customer will do in response to the various marketing actions available, the software recommends those actions which will be most effective, at every stage of the customer lifecycle.

Optimove’s leading technology for deep segmentation, predictive analysis and campaign management offers substantial additional value to current and future OMEGA CORE licensees. This specialized approach to customer modeling and marketing optimization, as an extension of the OMEGA platform, will greatly benefit both the customer experience manager and the end user.


Optimove – Tamar Sloustcher
Tel.: +972-3-672-4546

OMEGA Gaming – Jim Godsell, CEO
Tel.: +356-2778-0185

About Optimove

Optimove ( was founded in 2009 by people with a passion for understanding what drives customer behavior. The company’s vision is to produce easy-to-use software that maximizes the value of every customer. Optimove’s core technology is based on an innovative algorithmic approach to delivering the most effective marketing campaigns to each individual customer. As proven by numerous iGaming customers who are using Optimove to increase player conversion, spend, retention and lifetime value, the company’s quest for an automated, metrics-based marketing optimization system has been realized. The company’s customers currently include, NeoGames,, eToro, Betboo, NetBoost Media, CasinoClub, 24option, bForex and GetTaxi.

About OMEGA Gaming

Founded in 2010 through the convergence of experienced executives and a talented core of software engineers from the online gaming industry, OMEGA provides mission critical online gaming platform software in regulated markets. The OMEGA CORE Management System is a cloud ready platform providing centralized player management, regulatory compliance and reporting, cross platform marketing and promotional capabilities; as well as payment processing, affiliate management, and centralized reporting. OMEGA CORE provides a central management function for regulated operators providing any combination of Online Sports Wagering, Casino, Poker, and Bingo or Lottery games. In addition the OMEGA Gaming Portal provides an enhanced player experience across Web, Terminal and Mobile/Tablet delivery channels. The OMEGA Casino product provides operators with state of the art table games and customizable Slot, Scratch Card and Lottery games.

OMEGA Gaming provides global coverage via locations in Europe and North America. For more information, please visit